In January we lost our friend, mentor, and founder, Wendell Castle. To honor his memory we share with you his beloved, Ten Adopted Rules of Thumb. 

 
1. If you are in love with an idea you are no judge of its beauty or value.
2. It is difficult to see the whole picture when you are inside the frame.
3. After learning the tricks of the trade, don’t think you know the trade.
4. We hear and apprehend what we already know.
5. The dog that stays on the porch will find no bones.
6. Never state a problem to yourself in the same terms it was brought to you.
7. If its offbeat or surprising, its probably useful.
8. If you do not expect the unexpected, you will not find it.
9. Don’t get too serious.
10. If you hit the bull’s eye every time, the target is too near.
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